Selling on eBay, Etsy or Amazon? Save time and money with a franking machine

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Selling on eBay, Etsy or Amazon? Save time and money with a franking machine

Oct 09, 2020

Selling on eBay or Amazon? Save time and money with a franking machine

If you run an online sales business – be it via Etsy, eBay, Amazon, or your own website – the chances are you spend a great deal of your time prepping, packing and posting your merchandise.

Of course, there is no way around this task – you have to send what your sell after all. But there is a way to make it far less time consuming, allowing you to spend more time marketing your products and growing your business.

How? With a franking machine, that’s how. Not only can franking machines help you streamline your postal process but they can save you money on your shipping costs too. Here’s how:

Smoother process: Get a franking machine and you’ll never need to calculate postage or affix a stamp ever again. Simply package your merch, place it on the machine and the postage label is printed right there and then, either on a label or directly onto your package. With your mail franked you can drop it straight into the bag at the post office or, depending on the volume, arrange a collection from your door – no more post office queues!

Cheaper postage: Franked mail is always cheaper than stamps across the board. Put simply, you make a saving with every item of post your send. Franked mail is cheaper than stamped mail across the board. With a Mailmark machine, you could save up to 29p per item depending on its size. Here’s how the prices compare:

Size	Weight up to	Stamps	Mailmark Franked
Letter	100g	70p	61p
Large Letter	100g	£1.06	95p
	250g	£1.50	£1.34
	500g	£1.97	£1.73
	750g	£2.72	£2.44

Never over pay: A common issue for many online retailers is overpayment. As stamps can’t be split down to the nearest penny, sellers are forced to round postage up to ensure it is delivered successfully and not returned. A franking machine solves this issue by printing the exact postage required for every letter or parcel, meaning you’ll never overpay or underpay again.

Increase sales: The benefits of franking machines extend beyond simple savings, they can even help you boost your sales. Reducing your postage costs to a level that you are happy to cover yourself (rather than passing the shipping cost on to the buyer) enables you to offer free postage Why is this a good thing? Because 93% of online shoppers say that free shipping encourages them to buy more online. So much so, that a recent survey found free shipping offers to increase ecommerce sales by up to 90% in some cases.

Franking machines = real world savings

Sold on the idea of a franking machine in theory but want a real world example? Here goes:

Let’s say you send 35 251g-500g items every week. That’s a total postage cost of £65.45. That same volume send franked with a Mailmark franking machine would cost £57.05. That’s a saving of £8.40 per week – or around £36 per month. Over a year you’d save £437.

Lease the EPS DM60 low volume franking machine from just £27 per month and even at these modest volumes, your business is making a direct saving of £9 per month – or £108 every year. Double the volume and you double the saving. And this is before you’ve factored in the man hours saved by streamlining your postage process and the potential to boost your sales with free shipping offers.

There’s a reason why so many home sellers and small businesses are turning to franking machines – because they can help you save both time and money. To discuss the IMS DM60, or any of our franking machine lease or buy deals, call us, or email info@ims-franking.co.uk.

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